GM Korea Reports September Sales of 38,967 Units, Marking a 6.6% Increase Year Over Year

- Overseas sales grew 9.1% on an annual basis driven by global strategic models

- Chevrolet Traxcrossover and Trailblazer overseas sales up 14.7% and 0.5%, respectively, on an annual basis

- Domestic Chevrolet Trax Crossover sales rose 1.4% compared to the same month in 2023

- Chevrolet Traverse sales increased 44.8% year on year

SEOUL – In September, GM Korea sold 38,967 units, reflecting a 6.6% increase compared to the same month last year.

GM Korea's overseas sales last month were 37,009 units, marking a year-on-year increase of 9.1%. The Chevrolet Trax Crossover, including derivative models, contributed significantly to this performance on sales of 23,736 units outside Korea, marking a 14.7% increase on an annual basis. Chevrolet's entry-level model redefines crossover vehicles and remains in high demand globally thanks to its spacious interior, new features, and contemporary stylish design.

The Chevrolet Trailblazer along with its derivative model sold 13,273 units globally in September, up 0.5% compared to the same month last year. The model’s sophisticated design and outstanding marketability have contributed to its worldwide popularity.

In September, GM sales in Korea reached 1,958 units, with the Chevrolet Trax Crossover being the top performer. Its sales of 1,444 units represented an increase of 1.4% compared to the previous year. Additionally, sales of the Chevrolet Traverse in Korea amounted to 84 units in September, reflecting a 44.8% year-on-year increase. The Traverse remains a favorite in the imported large SUV segment thanks to its impressive size and best-in-class power performance.

"From the Trax Crossover, Trailblazer to the newly launched All-New Colorado, the Chevrolet brand is enhancing its product lineup to cater to the varied lifestyles of Korean consumers," said GM Korea's Vehicle Sales, Service and Marketing Vice President Gustavo Colossi. "With the Traverse receiving strong interest from large SUV enthusiasts as we head into the peak fall season, we aim to maintain our positive momentum based on the strong market response to Chevrolet products."

Throughout October, GM is running the "Drive with Chevrolet in the Fall" promotion, offering Korean customers a range of benefits. These include various financing options such as interest-free installments, lump-sum purchase discounts, and cash incentives for buyers of the Chevrolet Trailblazer, Trax Crossover, Colorado, Traverse and Tahoe, and GMC Sierra. Additionally, GM's integrated brand space, The House of GM, will be providing weekend test drive opportunities for the Chevrolet Trax and GMC Sierra, along with hosting community events like RC car-building workshops and career talks with GM engineers.

* Cadillac performance is excluded from the monthly performance of GM Korea.

ABOUT GENERAL MOTORS

General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is GM’s battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at www.gm.com.

GM operates production and sales operations and an engineering center in Korea, which were established in 2002 and 2019, respectively. GM in Korea has about 12,000 employees. In 2023, GM in Korea sold 38,755 units in the domestic market and exported 429,304 finished vehicles around the world.

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