General Motors Participates in 2024 Korea Future Mobility Expo and Presents Direction of Mobility
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- Displays high-performance models, including Chevrolet Corvette and Cadillac LYRIQ
- Showcases 120-year heritage and future mobility technology
- Provides career consulting, including professional mentoring, for student visitors to lead the future of mobility
“As a company that is leading the future of the automobile industry, GM is pleased to be participating in Korea’s representative mobility expo,” said GM Technical Center Korea President Brian McMurray. “We are highlighting GM’s innovative technologies and providing an opportunity for visitors to see where the industry is headed in the future.”
He added, “We are especially excited to be welcoming many talented young individuals who will lead future mobility. GM is committed to making the world a better place for all and we are doing that with great technology and a great innovative team right here in Korea.”GM has taken part in DIFA for three consecutive years. It is engaged in DIFA 2024 through its Korean research and development organization, which is helping to lead GM’s future growth strategy. The Product Showcase Zone is exhibiting GM’s latest products and technologies, while the Heritage Zone and Cruise Zone is introducing GM’s 120-year history and future mobility technologies, and the Career Consulting Zone has been tailored for student visitors.
Various GM models are on display in the Product Showcase Zone, allowing visitors to directly experience GM’s cutting-edge technology and design capabilities, from internal combustion engine vehicles to electric vehicles. The eighth-generation Corvette, the supercar representing the Chevrolet brand, is being exhibited for the first time in Korea, alongside various other high-performance models, such as Cadillac’s first pure electric SUV, the LYRIQ, to delight visitors.
The Heritage Zone and Cruise Zone was created to highlight GM’s century-plus history of innovation, which has made it a global automobile industry leader. GM’s next-generation technologies that will lead the future of mobility, such as Cruise Automation, a GM subsidiary that provides autonomous taxi services, and Super Cruise, its hands-free driving technology, are also being featured.The Career Consulting Zone is a space where GM executives and employees can directly mentor students visiting the booth with their engineering knowledge and experience to provide in-depth information on products and technologies and support the dreams of future talent.
DIFA, now in its eighth year, is a mobility event co-hosted by the Ministry of Land, Infrastructure and Transport, the Ministry of Trade, Industry and Energy, and Daegu Metropolitan City as the 2024 Future Innovation Technology Expo (FIX 2024). Approximately 190 domestic and international companies and organizations are participating, making it the largest exhibition of its kind in Korea covering the entire mobility spectrum, including eco-friendly and future mobility, as well as parts and infrastructure.
GM Technical Center Korea is the second-largest GM engineering center in the world after the United States and has facilities capable of complete vehicle development, from design to engineering, final vehicle verification, and production technology. It is also playing a key role in the global engineering field for the advancement of GM’s electrification and future mobility technologies.
ABOUT GENERAL MOTORSGeneral Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM’s Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry’s widest range of EVs, as we move to an all-electric future. Learn more at GM.com.
GM Korea, headquartered in Incheon, was established in 2002 and employs approximately 10,000 employees. In 2023, GM Korea sold 38,755 units in the domestic market and exported 429,304 finished vehicles worldwide. More information about GM Korea can be found on the GM Korea website (www.gm-korea.co.kr).
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